GTA is one of the most popular series all time and very lucrative for its developer and publisher.
With GTA 5, there came GTA Online, a multiplayer add-on to the game with its open world map to be explored and with various tasks, challenges and missions to complete. It was popular and the gamers were instantly hooked.
Take-Two CEO Strauss Zelnick said in November 2015 that more than 8 million people were playing GTA Online every week.
A report now states that GTA Online micro transaction has grossed the impressive half billion dollars. Players are able to speed up their progress by buying in-game stuff with real money.
We can gratulate Rockstar for a good game and a very profitable business model.