Commercial TV inspired by the video game Grand Theft Auto III (Rockstar Games).
Official title: Videogame
Production: Nexus Productions
Agency: Wieden & Kennedy Portland Direction: Smith & Foulkes
Description: The commercial follows Ray, a menacing computer game tough guy. But following a swig of Coca-Cola we go with him on an unexpected rampage of love and kindness, rather than random violence and theft.
Text source: YouTube video description