In a move that could change the future of mobile gaming, Epic Games beats the drum of war and takes on BOTH Apple and Google.
‘Fortnite’ is one of the biggest things in pop-culture and beyond in these last years BUT going on both giants at once it’s more than a bold move.
The background leading to this is Apple removing Epic’s product from Apple Store, after they [Epic Games] implemented direct payments, thus directly cut off Apple’s of their 30% cut. Those percents are standard for purchases in the app store and it’s in the publishing agreement every developer needs to comply in order to be able to offer its product(s) for the platform.
Things however do not stop there. Just hours later, Epic moved against another tech-giant – Google – whose share is also 30% on all revenue made on Google Store, also legally binding in order to get published for the whole worldwide Android market.
Epic are NOT seeking any monetary compensation, they ARE challenging the monopoly of Apple [and Google], just as seen above. There is more to this story but to keep things simple: they want to change rules and opting for open mobile markets where everyone would have the possibility to:
1) pay less to Google and Apple, maybe offering lower costs to the end-users
2) launch their own store[s] – [Epic] has one already
Mobile gaming has a market share of aprox. 50% in a industry worth $160 billions.
This is fast, simple and read worthy, you may need translation: