Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer’s relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty.
It’s important not to be ignorant, folks. Take 2 minutes of your time to see the world with a new and fresh pair of eyes.
A video on media ownership in the U.S, but i suspect all over the west. Sumner Redstone real name is Sumner Murray Rothstein owns CBS Corporation, Viacom, MTV Networks, BET, and the film studio Paramount Pictures, and are equal partners in MovieTickets.com.. Fox news owner Rupert Murdoch also owns many papers world wide. TV, news papers are owned more and by fewer people. A concentration of news papers and media into a few people hands allows what is happening now in the west, a propaganda media that promotes only what thier agenda says to promote. Back in 1983, approximately 50 corporations controlled the vast majority of all news media in the United States. Today, ownership of the news media has been concentrated in the hands of just six incredibly powerful media corporations. These corporate behemoths control most of what we watch, hear and read every single day. They own television networks, cable channels, movie studios, newspapers, magazines, publishing houses, music labels and even many of our favorite websites. Sadly, most Americans don’t even stop to think about who is feeding them the endless hours of news and entertainment that they constantly ingest. Most Americans don’t really seem to care about who owns the media. But they should. The truth is that each of us is deeply influenced by the messages that are constantly being pounded into our heads by the mainstream media. The average American watches 153 hours of television a month. In fact, most Americans begin to feel physically uncomfortable if they go too long without watching or listening to something. Sadly, most Americans have become absolutely addicted to news and entertainment and the ownership of all that news and entertainment that we crave is being concentrated in fewer and fewer hands each year.
The six corporations that collectively control U.S. media today are Time Warner, Walt Disney, Viacom, Rupert Murdoch’s News Corp., CBS Corporation and NBC Universal. Together, the “big six” absolutely dominate news and entertainment in the United States. But even those areas of the media that the “big six” do not completely control are becoming increasingly concentrated. For example, Clear Channel now owns over 1000 radio stations across the United States. Companies like Google, Yahoo and Microsoft are increasingly dominating the Internet.
But it is the “big six” that are the biggest concerns. When you control what Americans watch, hear and read you gain a great deal of control over what they think. They don’t call it “programming” for nothing.
Text source: Youtube video description