I am currently reading a book about STEVE JOBS (written by Walter Isaacson) and this came up: the Orwell’s 1984 inspired introducing Macintosh ad. Scott Ridley was involved and it costed over $700,000.
It’s aiming at IBM as the fascist ruler(s) and pictured Job’s view of (that time’s) main computer producer. It’s also considered to be his (Job’s) way of going back to his “fight the big brother” hippie/enlighted being. Folks aware of his earlier years should know more about this.